In the UK, we are about to start another slow ease back from over three months of lockdown.

And for those of us fortunate enough to have work and options, this next phase presents a crossroads.

We can continue to do things based on or conforming to what has generally…


Something has been bugging me.

For years, I’ve wondered why we’ve not resolved the tension between ‘normal’ marketing creative and PR creative.

Why PR teams often incite eye rolls from frustrated brand teams as they explain that certain ideas “don’t work in PR”.

The struggle is real.

The teams have…


Why I’m Choosing to Change.

This International Women’s Day, the theme is ‘challenge’.

What can I challenge to make a better world for women?

My first reaction is always to revert to my fight mode immediately.

I want to talk about and challenge the broader clear, and systematic inequalities that…


I have a problem.

Hopefully with support, I’ll make it through.

I suffer from a severe case of verbal opacity…otherwise known as the inability not to speak marketing b*ll*cks.

I can’t get enough of it.

Now I think about it, the signs and symptoms have always been there.

My diary…

Katherine Arnull

Strategist. Still learning.

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